Factors to consider when starting an import and export company in Saudi Arabia

Starting an import and export company in Saudi Arabia can be difficult, especially during the current circumstances. Doing business has recently been aggravated for shipping and logistics companies. But it is certainly not impossible. There are just a few factors that you should consider before doing so. Before you get involved, think about wheater you truly want to get involved in this business. Is your company ready? Will your products and services be successful on the market? Once you are happy with the answers, turn to your resources. Do you have enough money and an available workforce? Can you keep up a website? There are a lot of questions to answer, but only a few specific factors. Keep reading to find out.

Focus on the market when starting an import and export company in Saudi Arabia

In order to understand the market and get a clear view of what the export and shipping to Saudi Arabia look like, you need to know how the market functions. You will accomplish this by deciding what you want to sell and who will be your target audience. You need to do research about your customers and competitors alike. Learning the different ways to distribute the product and the ways to advertise it is equally important.

Man planning how to enter the market
You need to know what products you want to sell and who you want to buy them

Export planning

Research shows that import export companies in Saudi Arabia who do not have business plans often don’t do well in the export department. They also lose a lot of money, which is something that you certainly don’t want. A business plan is an important piece of the puzzle. This document can help your company stay focused on future goals and it even can be used in the loan process.

Marketing and sales

Marketing and sales are the way to let the world know what you are offering. It helps the potential customer learn about the products and services that you offer. To help your business stand out from competitors and keep people interested you need to:

  • Maintain a marketing presence all year (when starting an import and export company in Saudi Arabia, this might be difficult since marketing costs a lot)
  • Offer new products and services
  • Setting up sales
  • Offering special deals

You need to create confidence by showing your customers that your business knows how to handle freight forwarding, is reputable and legit.

Distribution channels are important when starting an import and export company in Saudi Arabia

Distribution channels are key when it comes to export. These channels are the ones that bring the goods to the customers. Finding logistics companies that are reputable, cost-effective while suiting your needs is a game-changer.

Warehouse with stacked boxes
Finding the right distribution channels is very important

Starting an import and export company in Saudi Arabia – conclusion

There are quite a few important things that you need to take care of before starting an import and export company in Saudi Arabia. The economy is very distressed at the moment, due to the consequences of the pandemic. But even like this, if you do everything properly, there is a big chance that your business will succeed. We wish you good luck!

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